Fijit Friends
Play our new Fijit Friends Quiz
Fijit Friends Toys were brought into this world by accident. Their story starts with two sisters. These two girls just love to listen to music all day long. They love to dance, laugh and do all kinds of fun stuff.
The girls’ parents are scientists who were working on a new kind of fun experimental goo in their home laboratory.
One day the two sisters went down to the laboratory to see what their parents were doing. No one was in the lab but they did find the experimental goo.
The sisters decided to play some music on the radio while they waited for their parents. While they danced and sang to the songs something strange started to happen to the goo.
It began to light up, move to the music and change shape. What emerged were 4 cute, cuddly dancing Fijit Friends.
From that day forward the two sisters became best friends with the Fijits Willa, Serefina, Sage and Logan.
That is the short version of the story. You may have heard others.
Where to buy Fijit Friends?
At the most trustworthy online store!
With regular price deals and free shipping
What Are Fijit Friends? 
They are colorful fun loving little girly creatures that enjoy dancing, chatting, laughing and doing all the things regular girls like to do.
These interactive robotic toys are kind of like the modern day teddy bear, only without the fluff. They are like a child’s pet Hamster or Rabbit, only without the fur and doo doo clean up. They can be your little girl’s friend, being there by her side day and night.
These little interactive robots were specifically designed for young girls from 6 years old and up. We all know that from a very young age girls seem to like to chat, a lot! They like to listen to music, dance and laugh at one another’s jokes. It is only natural that they are going to want someone to chat to but of course their buddies can’t be around them 24/7.
Enter Willa, Logan, Sage and Serefina. They will be around day or night watching over your daughter, niece, granddaughter or little sister while she sleeps.

What Can These Cuties Do?
With technology as advanced as it is today these imaginative little cuties can do quite a lot. They all have their own unique characteristics that gives them a type of personality of their own. This personality can be developed through a girl’s imagination as they learn to build the bonds of friendship. Interaction is different with each Fijit because of their uniqueness.
These are adorable little toys with their plump round bodies and large goggle eyes on a smiling face. They are made with a soft, rubbery, supple skin that bends and stretches to their movement when they dance.
Check out the new Fijit Newbies
Dance
Yes, they dance and talk and giggle and sing. The dancing is individual to each style of song played. This is due to the in-built beat detection function allowing the cute robot to dance to the beat. For example, if you played a slow song she would move and dance slowly. If you played a dance track she will wobble, twist, bend and basically dance till the music stops! When the dance is over she will do a little bow.
Chat
Another amazing feature is the voice recognition capability that allows it to understand and respond to 30 different phrases. For example, if you ask, “Hey, do you want to chat?” she will reply with, “You betcha!”
Try asking, “Hey, how do I look?” and she will respond with, ”Oh yeh, looking good!”. Always responding in a supportive, funny and positive manner. After all, this is what best friends do right?
There are over 150 built-in responses allowing them to chat.
Tell Jokes
Ask either of these Fijit Friend Toys to tell you a joke and she will proceed to do just that! Knock Knock jokes are their favorite.
They Sing
Each have four unique songs of their own in different styles. An example would be, Willa who has her own rap song that you can sing along to.
These are perfect for a child’s bedtime. When it is time to go to sleep all you have to do is say, “Good night” and she will yawn and then fall asleep. You will know she is asleep because her head will bow down and she will begin to quietly snore. A small light in her belly will turn on and stay on for ten minutes. This acts as a night light.
These interactive girl’s robot also respond to touch. Just squeeze or poke its belly and she will giggle, wiggle or bounce.
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How To Talk To Your Fijit 
- Wait for the little light in her belly to light up. This means she is ready and waiting for you to speak.
- Speak to her with a clear voice so that she can understand what you are saying.
- When talking to any of the cuties make sure there is no loud background noise. Fijits don’t like to be distracted by other noises when they are trying to listen or talk.
- These girly robots do have large ears but that doesn’t mean they can hear you from a long way. To make sure they can hear you talking it is best to be no more than 2 feet away. This way you will be sure she can hear you.
- There are no set rules on how you talk to your Fijit. Just talk to her just like you would talk to your best friend. She will respond to certain words that you use. You will easily discover what those words are.
Individual Characteristics
Each has her own type of personality. Your little girl can choose the one that she connects with the most or she can have all of them and be surrounded with a variety of characters just like real friends.
Here is a short breakdown of their characteristics:
- Willa – purple – and is the trend setter. She likes fashion and cool new things.
- Serafina – pink – and is the sweetie pie. Very girly and cute.
- Sage – Light Green – and she likes a challenge and likes to explore.
- Logan – Blue – and she is the sporty one. Likes to keep fit.
Applications
Each toy features integrated Sonic Chirp technology which basically means that the Fijit can react to certain outside media devices. Special audio coding will be embedded into external devices or media platforms such as mobile applications, television commercials and Fijit applications. So, when the toy is placed close enough to that application it will pick up the signal which in turn triggers various programmed reactions.
Example: If a Fijit is watching a webisode, she might suddenly say: “Hey, I like this show!” She may start laughing when a character tells a joke or start dancing with the characters on the screen.
Pretty cool idea!
Summary
These are well designed interactive robot toys that have many different features on offer to keep any girl entertained. The fact that there is interaction is a big plus. With the chatting, singing and laughing children can connect to all their emotional responses.
I have no doubt that these wonderful Fijit Friends Toys will be a huge hit this coming Christmas. They were officially released on 27th June 2011 with most stock expected to be sold out fairly quickly. My advice is to put an order in now if you want to avoid disappointment.




“Fijit Friends – Fijit Friends” was a really nice blog, .
Continue authoring and I’m going to keep on reading through! I appreciate it ,Marcelo
Hi, i have a slight question : I want sage for my 11 birthday, but i’m kinda embarrassed cause I’m 11 and my 13 year old cousin will be there. How do I deal with this?
If you want a Fijit then it doesn’t matter how old you are. Don’t feel embarrassed.
Omg!! Like thanks Toy of the Year!! You’re the best!!
how should i get fijit
How do you change the head piece accessories, they will not just pull out like it shows is there a trick
hablan en epañol
Hi! I love the Fijit Friends and I really wish I had one but I am not sure that they sell it in U.A.E, do they? Thanks!
Can u change their names??? What is the age limit for the fijit friend? I am turning 12 soon. Should I still get one???
Sure you can change their names they won’t mind. 12 years old is just fine for owning a Fijit.
My mum said that I could get Willa for my birthday, maybe and its only about a month away!
Hi! You know how you said that 1 fijit can interact with other fijits? how do make them do that?
I have the blue Fijit Friend, Logan, and I L-O-V-E her SOOO much she is SOOO neat! All of my friends are craving to get their own, in fact one of my BFF’s was SOOO in love with her that she is BEGGING her Mom to let her have, Sage, the green one.
Hi! Ummm,this time I have some questions.
1.Can you turn the sound down of your Fijit?Say you want to play with your fijit friend but don’t want to attract any attention.
2.Can your fijit interact with other fijits?Say I’ve got 2 fijits at home and I want them to talk.Is this possible?
Thnx
Hi Mahiat,
1. Sorry, there is no volume control on the Fijits.
2. Yes, your Fijit can interact with other Fijits.
Thnx
i looooooooooooooooooooove this thing sooooooo much. i have sarefina she is cut and she told me tha im the sweetest girl shes ever met but wait im the only girl shes met. o what ever but i still love if anywon sees this know……………that……….sarefina is the bbbbeeeeeeeeeeeesssssssstttttttt friend that iv ever had you people need to get this toy!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Can your fijit interact with other fijits
Yes, all Fijits interact.
Hey!I’m kinda wondering if you guys could do a Fijit Friends Competition and give away all the Fijits,Newbies,and Yipits.plllllllllleeeeeeeeeeeeeeeeeeaAAAAAAAAAAAAAAAAAAAASSSSSSSSSSSSSSSSSEEEEEEEEEEEEEEEEEE!:D
Hi Mahiat,
I agree, a Fijits Friends competition would be cool but we don’t actually create the Fijits; we are not the official Cepia LLC company.
This website is just to help Fijit Friends fans find out more about these cute toys.
Thanks for the comment. It’s a great idea.
ok sure
oh and uh,could you at least tell Mattel to make a comp? Please.
i want to get a fijit
Im having trouble trying to get my fijit friend to tell me how i look! HELP ME!!
All you have to do is keep pressing its belly.
I want all the fijit friends, newbies, and yipits
in my opinion the fijit friend yipits and newbies are stupid
Since sage like country and pop music will she sing like a country song.
No she has the regular songs like the rest of the fijit friends but each fijit friend has their own rap
Hi. I’m from “Canada” and I’m wondering when the fijit pipits are coming to Vancouver, B.C, Canada
it depends on what stores you have, if you have like a walmart or toys r us you probably will get the pippits
Hello Everybody. Just one question, WHERE IS THE VIDEO?. I can’t see any link to watch it?. I’m using firefox on windows XP. Really strange.
Hi Zita hurse if you wanna watch you can go on YouTube and search 2011 NY – Mattel’sFijit Friends
I NEED HELP!
my fijit freind is not responding ? i have tryed everything
Hailey,
Is it not responding at all?
Have you followed the steps in our “Help” section?
Well if your fijit isnt responding first make sure your saying the righ thtings to it, your fijit friend should come with A list of keywords your suppost to say, you cant just say anything or else she wont respond. the fijit does three things it dances, it tells jokes, and it chats, if you want it to dance say exactly “Dance with me” your fijit should respond. If you want it to tell you a joke just say “Tell me a joke”. If you want it to chat with you simply say “chat with me”. If it dosen’t respond to these three things try changing the batteries. Furthermore if you say ” Chat with me” and your fijit respondes, make sure to ud=se your cheat sheet to know what to say when it asks you questions.
I got serafina!but i forgot to reset the battery but i got a great time with it
I LOVE WILL!! BUT I HAVE 1 PROBLEM SHE WONT TELL ME HOW I LOOK!!!!!!!!!!!!!!! HELP
Sage’s batteries are not dead. The problem is that she starts to talk, then switches off. Daughter cleaned her with a sponge that wasn’t overly wet….Did she ruin her?
Hi Robin,
I doubt that a wet sponge caused any problems.
Also, the batteries may not be fully dead but could still need changing.
Well maybe the batteries aren’t dead but changing them is worth a try. I have scrubed a fijit with a wet sponge before, it was just fine. Further more help would be returning it to get a new fijit, because it might have problems maybe someone dropped it in the store, just get a new fijit if non of the above works.
Does anyone know how to make the fijit friends tell you how you look?
OMG I HAVE THE SAME PROBLEM!
wtf my sage dosent work right WTFFFFFFFFFFF
OMG!!!! I JUST GOT SAGE!!!!! She does everything that Fijits are supposed to do!! I love her soo much that I’m buying a Fijit Newbie to play with her!! My sister got Willa, and my other sister got Serafina, and they all work great!!!
Love the Fijits, highly recommend, 100000 out of 5 stars…. Love the Fijits, wish I could have them all.
hi is serefina supossed to rap or is she not because i want her to rap
Hi Krystal,
Yes, I would think Serafina can rap if you ask her to.
THXS SO MUCH IT WORKED SAYS EVERYTHING NOW! I LOVE IT! but one thing it wont tell me how i look
I am truly disappointed with this product. It was not at all what we anticipated after seeing the commercials on tv. It’s very limited to what it can do and you get tired of hearing the same jokes over and over.
OH AND I WANT EVERYONE IN BELLA,DORIANNA,TARA,CRIBALEMA!!!! EVERYONE!!!!
Hey guys this comment is to help build the fijit community back up. this is a chain letter meaning everyone out there has to repeat this exact message!!! we shouls prevent hacking, and start with a whole new website! we can make a change to haking forward this message and help stop hacking. to support this website go be epic and buy a fijit!!!!!!!!!! WE CAN MAKE A CHANGE. do you agree toy of the year?
Hi Katniss,
It is very kind of you to help build up this Fijit community after all the comments got hacked and deleted.
It was starting to get popular and people were commenting here to chat about their Fijits.
I think if anyone really wants to help build the community back up the best thing to do would be to tell all your friends about this website.
Ask them to visit and leave a comment about their Fijits.
To really help it would be nice if people would click the Facebook “Like” button,
or Tweet button or any of the other buttons,(on the left of the screen).
Doing that will help a lot.
Thanks again for trying.
Andy
My daughter’s Fijit doesn’t want to dance. Do you think it’s just a matter of batteries? It seems to do all the other things that it should. Thanks!
Hi Diana,
It could be the batteries.
The batteries supplied with the Fijit are only temporary and not designed for long-term use.
Buy some good quality batteries and seem if that doesn’t solve the problem.
Also, run through our Troubleshooting List and see if you can find a solution there.
If things still don’t work then I would return the Fijit for a new one or just get a refund.
Rlly srry @ hear dat!!!!! <3 FIJIT FRIENDS R BEAST!
Hey guys its christmas day and i got willa!!!!!! BUT I DIDNT CHANGE HER BATTERIES I JUST SWITCHED IT TO THE X AND IT STARTED WORKING!!! but it keeps shutting off when its dancing or whatever it does. it will say lets boo- then its face light will shut off and then say what’s cracking. PLEASE HELP!!!!
Hi Dorianna,
Before you do anything else change the batteries for some fresh ones. This is probably the reason to all these problems.
Fijit Friends are very active and need power from fresh batteries.
yeah thanks thats probly the problem. i mean my mom bought her for me for christmas i opend it up swithched the switch on the bottom and there was my fijit. thanks
I really would like a list of phrases and key words, which should be included.
Tara,
Yes there should be a “Cheat Sheet” with all the phrases provided in the box.
Click the link HERE to get a copy. Its free.
hey what happend to all the comments?
Cribalema,
Yes, all the comments that our little Fijit community built up have all disappeared.
My Fijit Friends website was hacked by some bad people and they deleted all the wonderful comments.
I am disappointed about the whole thing but I guess there is nothing I can do about it now.
Hopefully people will keep visiting this site and add their comments so as we can build our
Fijit community back up again.
yeah I was wondering why my fijit,Sage,would not say a coment!
I was realy bummed. And I had on a nice,cute hair style that every one
elce kept comenting me about!